Member Spotlight: Selina Waterman-Smith – Dark Horse

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Selina Waterman-SmithFor September’s member spotlight we speak to BBC Apprentice Candidate and Dark Horse Creative Director, Selina Waterman-Smith, who tells us all about costumer design, being an avid reader and being hand picked by an Arab King!

1. What’s the one thing about working in events that gets you out of bed in the morning?

The variety and the challenge of a completely new event and new set of obstacles to face! 

2. What single project or task would you consider your biggest accomplishment to date?

Being handpicked by King Abdullah of Saudi Arabia’s team to work in KSA on the inauguration ceremony of his university. 

3. What’s the biggest career regret you have, if any?

I wish I had worked for another company longer rather than diving straight in and assuming I knew everything.

4. What have you done professionally that was a success, but isn’t an experience you’d want to repeat?

Featuring on BBC’s The Apprentice – I think I acquitted myself well by winning twice as PM, including on the event task, but it’s more for tv than about business!

5. Is it better to be perfect and late, or good and on time?

It’s better to be on time AND perfect. In the event industry your reputation depends on your ability to be absolutely reliable and deliver every time.

6. What’s your definition of hard work?

Creating a brand out of thin air with no investment, designing and creating over 300 costumes, 25 stage props and more than 30 shows single handedly, as I did with my brand DARK HORSE.

7. If we were to interview everyone you’ve worked with, what words would they most frequently use to describe you?

Creative, feisty, on-the-ball, serious, tough and stressed.

8. If you were given £250,000 to start a new business, what would you do?

I want to expand the costume design element of my existing brand to include high end fancy dress retail, which could operate on a global scale.

9. What’s the biggest decision you’ve had to make in the past year? Why was it so big?

I invested money in someone else’s start up business. Choosing to give my hard earned money to support someone else’s dream was both scary and liberating.

10. Tell us one thing that no-one  knows about you?

I’m an avid reader; I love nothing more than a night at home with a good book.

11. What’s the one thing you’d be happy doing every single day for the rest of your career?

Anything creative! Designing costumes and clothes, devising menus for my catering brand and writing my book.

For more information on Dark Horse you can visit their website at

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