Member Spotlight: Irina Trofimovskaya – The Mice Blog

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IrinaIn this month’s EWL London member spotlight, The Mice Blog editor, Irina Trofimovskaya talks to us about why she launched #EventPlannersTalk, having no regrets, and how if she had the investment she would organise the best fitness convention in Europe!

1. What is the one thing about working in events that gets you out of bed in the morning?

Closing the gap between event education and the industry. I studied event management for 3.5 years and worked in different companies and I saw what areas should be improved in the education system. Therefore, I’ve launched #EventPlannersTalk Twitter chat and live events for event planners where they can continuously learn about different areas of the event business. 

2. What single project or task would you consider your biggest accomplishment to date?

Someone who attended my #EventPlannersTalk event about how to start an event planning business told me that it motivated and inspired her to start her event company. 

3. What is the biggest career regret you have, if any?

I don’t have any. Every single job was a great experience. 

4. What have you done professionally that was a success, but isn’t an experience you’d want to repeat?

I used to apply for many awards and competitions which were very successful (I won a full scholarship to study event management that covered my tuition fee for example). Such competitions are great when you start out and want to network and build your personal brand but the applications are time-consuming and now I must think do I really need it and whether it’s the right thing to associate my brand with this award or competition or do I get the right target audience. As a small business you must think how to use your time efficiently. I might apply again in the future but it will be a very strategic choice for which award, programme or competition. 

5. Is it better to be perfect and late, or good and on time?

It’s a fast pace industry, therefore you have to be on time. You can still improve as you progress. 

6. What’s your definition of hard work?

Starting from the bottom and working your way up. It’s a lot about self-discipline and motivation. 

7. If I were to interview everyone you’ve worked with, what words would they most frequently use to describe you?

Ambitious, reliable. 

8. Who’s the smartest person you know personally or professionally? Why?

I think it’s more about hard work than being smart. 

9. If you were given £250,000 to build a new business, what would you do?

It will be a fitness convention. I used to be an aerobics instructor and even though I don’t teach anymore it’s still my passion. With such investment I know that I’ll be able to organise the best convention in Europe. 

10. What’s the biggest decision you’ve had to make in the past year? Why was it so big?

As a small business I make decisions every day so can’t think of any that was bigger than other. 

11. Tell us one thing that no-one knows about you?

Not many people know that I speak five languages: Russian, Hebrew, French, German and English. 

12. What’s something you’d be happy doing every single day for the rest of your career?

Writing my blog. 

To read The Mice Blog visit You can also join Twitter chat Event Planners Talk every Monday evening between 9pm and 10pm by following #EventPlannersTalk.

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