Partner Case Study: Maybelline #LFW DreamMirror

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EWL Partners Noonah recently worked with Maybelline on an activation that went live during London Fashion Week in February.

Maybelline recently rebranded with a brand new strapline #DareToGoNude and they needed a digital photo booth experience to fit within the requirements of something completely new and different.

Maybelline LFW Mirror 10 (Large)

The Mirror Photo Booth digital screen was customised so it was on brand and incorporated their newest logos and designs. Rather than using an ornate gold frame surround (which comes as part of the standard package) a custom sleek black frame to match their blush pink and black colour palette was built.

Maybelline LFW Mirror 11 (Large)

Because the Mirror booth was so on brand and fit the criteria to a tee within it’s setting everyone loved it and could not quite believe that it was actually a glass mirror and a photo booth all in one. It allowed the guests to create a fun selfie and a print out to takeaway to remember their experience at London Fashion Week. Overall our client was extremely happy with the Mirror and what it had to offer from the shock factor, the social sharing capabilities and to the amazing finish of the Mirror.

Maybelline LFW Mirror 14 (Large)

Overall the client was extremely happy with the Mirror and what it had to offer from the shock factor, the social sharing capabilities and to the amazing finish of the Mirror.

For more information on DreamMirror you can contact Rebecca at rebecca@noonah.co.uk

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