Last month the Britain for Events campaign announced its plans to bring back #NEMO, National Events Month October, following its amazing success last year.
Since the announcement, the response from event organisers around the UK – and many overseas – has been outstanding. From a standing start last year Britain for Events grew its social media platforms universally through #NEMO. On twitter alone the campaign picked up nearly 3,000 followers and is expecting that number to double in October 15.
Event organisers love #NEMO; they love it because it is a campaign that represents them. First and foremost it is there to grow awareness and investment in events, to encourage business to use events as a vital part of their sales, marketing, corporate communications, or HR activity. But events professionals also love it because it works hard to understand them and fight for the things that make their lives easier.
Outside of #NEMO, the wider Britain for Events campaign runs throughout the year, supporting activities that help raise awareness of the issues event organisers have, with the aim of making the UK an internationally competitive destination for events. This can be through government, but mostly direct with business, working with UKTI, BIS and other business communities from the CBI to the CIM.
Last year the campaign hit over 1m consumers of events, talked to over 250K businesses and provided forums between business, government and the events industry to share ideas and work together for mutual growth.
This year it will do it again, and is planning two receptions where government and business representatives can meet senior figures within the industry. In October, #NEMO will bring together event organisers (and their events) across the UK, behind a central # that ties the industry together; it will also have its own celebration event!
The campaign couldn’t do this without the valued support of our partners and supporters, who make it their business to help grow this industry in the UK. They give the campaign their time, their expertise, their connections, and then trust it to go out and represent their industry for the better.
This is an exciting time for the events industry, events are moving upwards in the marketing mix, businesses are seeing its value and the industry has never had so much government support. Now the campaign needs to strive for more, and to take the next step forward.